6. Think about insuring it. Cost to insure a watch varies depending on where you live, but just to get an idea, it cost me about $65 to insure my $4,800 watch for a whole year. That insurance covers theft, loss, running over it with the giant Snowcat I got for my place in Aspen, being eaten by a monkey at the zoo, etc. That’s a lot of peace of mind for the cost of dinner out, with only one drink each, in a non-major city. Now, if your watch cost a lot more than mine, the idea of getting insurance might seem painful to you. But imagine if something happened to your watch and you were just out all that money and all that research and all the time you spent thinking about pulling the trigger. Now that, my friend, that is painful!